South Norfolk tourism plan reviews TIC provision

The amount of tourism pounds being spent in South Norfolk has increased, but the district needs to do more to attract visitors, according to a new report.

Tourism is worth an estimated �174m, but more can be done to boost the area's economy, says South Norfolk Council's new tourism strategy. Councillors are set to discuss the four-year plan at a scrutiny meeting tomorrow, which calls on action to make the district more attractive as a destination and to raise the profile of the area.

Tourism spending has gone up from �169m in 2007 to �174m in 2009 and employs more than 3,000 people, but more can be done to increase spending, said South Norfolk Council economic development manager Ian McArthur.

In a report to councillors, he said the district needed to provide accessible and high quality information to visitors and the council would be reviewing the provision of tourist information in South Norfolk in consultation with the Broads Authority, town councils and Waveney and Mid Suffolk District Councils.

The council currently operates a tourist information centre in Diss and provides funding to independentely-run TICs in Wymondham, Harleston and Loddon.

The strategy adds that efforts must continue to improve and broaden the range of accommodation, attractions and tourism facilities in South Norfolk.

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