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Soft drinks for drivers

PUBLISHED: 08:03 15 June 2006 | UPDATED: 11:01 22 October 2010

SHAUN LOWTHORPE

Thousands of young motorists are to be offered free soft drinks in a bid to cut the number of drink-drivers on Norfolk's roads.

Thousands of young motorists are to be offered free soft drinks in a bid to cut the number of drink-drivers on Norfolk's roads.

Today the EDP has joined up with Southwold brewer Adnams as part of the hard-hitting 'Don't be a loser - don't drink and drive' campaign.

We are printing four vouchers aimed at designated drivers which can be exchanged for free soft drinks in 17 Adnams pubs in the county.

The Adnams offer directly supports the Norfolk Road Casualty Reduction Partnership's hard hitting 'Don't be a loser - don't drink and drive' road safety campaign for young drivers, which focuses on the devastating consequences of drinking and driving.

Last year 24 of the 65 people killed on Norfolk's roads were aged between 17 and 25 years. Another 151 in the same age group were seriously injured.

Research shows that in a significant number of these cases, unsafe driving practices, like drinking and driving, were a factor. The campaign highlights urges people to make changes to their driving for the better and shows what they stand to lose if they don't.

Peter Franzen, editor of the EDP, said: "Designated drivers often have a thankless task. But we want them to have a good night out, too. That's why we are supporting the 'Don't be a loser' campaign'.

Alec Byrne, chairman of the Joint Casualty Reduction Group said: "Adnams contribution to the 'Don't be a loser, THINK! road safety in Norfolk' campaign is a great example of support in action. From now until June 30, young people using their car to visit an Adnams pub will be rewarded with free soft drinks. This will help them avoid the potentially devastating consequences of drinking and driving.

"We hope the Adnams offer will help more young drivers make this kind of responsible approach a habit and that this will lead to fewer young people in Norfolk losing their lives from drinking and driving."

Rupert Farquharson, general manager retail at Adnams said: "We are proud to support Norfolk Road Casualty Reduction Partnership's 'Don't be a loser - don't drink and drive" campaign. We are committed to encouraging a responsible approach to drinking, particularly among our young customers."


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