Shoppers to help wounded war veterans to start their new lives

Walking with the Wounded's Walk of Britain team at the N&N Hospital.
Picture: ANTONY KELLY

Walking with the Wounded's Walk of Britain team at the N&N Hospital. Picture: ANTONY KELLY - Credit: Archant

Co Op customers will be helping to support Norfolk based charity Walking With The Wounded.

Shops in Norwich are continuing their support for a war veteran charity.

Walking With The Wounded (WWTW) is a charity which works to retrain wounded veterans so that they can find a life and work outside of the military.

As the name suggests, the charity is also famous for its trekking expeditions, which sees veterans and volunteers alike take on challenges including walking to the North Pole, and climbing Mount Everest.

And some Norfolk Co Op stores have chosen to support one of the charity's specific initiatives, Project Nova.


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This project works specifically with veterans who become caught in a web of criminal activity and/or anti-social behaviour.

And nine Norwich Co Ops have chosen to show their support by nominating the project for their Local Community Fund appeal.

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The Local Community Fund appeal, which has already raised £1136.88 for WWTW's Project Nova, will now be running until April.

This will see 1pc of all spendings on Co Op own brand products in the store, go to that shop's nominated charity.

Neil Vincent, a Co Op Community Representative, said: 'New members receive a 5pc reduction on selected products. Of that, 1% income is allocated to the charities they choose to support.'

He added: 'WWTW was specifically picked by our members because of the fantastic work and support it gives vulnerable veterans in the local area.

'This fits in perfectly with our commitment to our community and is in line with true Co Op values.'

Kate McKeand, partnerships manager at Walking With The Wounded, said: 'On behalf of the staff and the vulnerable veterans we support I'd like to thank Co Op members for their support. We look forward to our continued partnership.'

Norfolk has a history of supporting the charity. which is based in the region. Since the charity was founded in 2010, Norfolk has hosted a series of Walking Home for Christmas events, which sees individuals or group undertake a sponsored walk to raise money for the charity.

Which Co Ops are involved?

Earlham Road Co Op

Petrol Wayside Co Op

Hethersett Funeralcare

New Costessey Funeralcare

Norwich Boundary Road Funeralcare

Gordon Rooney, Norwich, Funeralcare

Peter Taylor, Norwich, Funeralcare

Broadland Funeralcare

Corbet Avenue Funeralcare

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