Pub offers free hot toddy to everyone taking part this Sunday.
Sheringham is set to make a splash with the resurrection of the town's New Year's Day dip.
Local pub The Crown is offering a free hot toddy to everyone taking part in the fundraiser at Tank Beach – opposite the Funky Mackerel café – on Sunday, January 1, at 10.45am for 11am start.
It is being organised by local lifeboat helmsman Liam Cooper to raise money for Sheringham RNLI. And fancy dress is encouraged.
The New Year's Day dip follows the success of the Boxing Day dip in neighbouring Cromer which has grown into a major attraction.
This year it attracted over 200 thrill-seekers, with crowds lining the seafront, and is expected to have raised more than £2000 for Cromer RNLI.
Sheringham Coastguard and lifeboat are expected to oversee the New Year's Day dip and, with the announcement made just days before the event, first-footers are invited to just turn up on the day.
Sheringham RNLI crew member Chris Taylor said: 'There will be a collection for Sheringham RNLI with Sheringham Lifeboat and HMCG in attendance.
'Post dip warm up in The Crown [who have] promised a free hot toddy to all dippers - wet hair, blue skin and shivering will be required as evidence!'
While adverse weather has cancelled the New Year's Day fireworks in Cromer, organisers of the dip in Sheringham say they are going ahead regardless.
Mr Cooper said; 'I literally said it as a bit of a joke on Boxing Day in Cromer and several people in the following days asked me whether the New Year's dip in Sheringham was going to happen so, after speaking to a few people and with the help of Chris Taylor, we set it up.
'I think it has been about 10 years since the last New Year's Day dip in Sheringham.'
He added: 'It's a shame about the fireworks - the weather looks awful for the morning as well but we're still going ahead with it.'
To warm up for the dip, entrants are also being invited to take part in a special New Year's Day parkrun at Sheringham Park on Sunday at 9am, with a route briefing at 8.45am.
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