Images have been released of plans which could transform a tourist thoroughfare in Great Yarmouth.

Eastern Daily Press: Proposed elevations and material details. Picture: Richard Pike AssociatesProposed elevations and material details. Picture: Richard Pike Associates (Image: Richard Pike Associates)

The designs show a new indoor market and apartment block to replace the former market and bowling alley which has since been razed to the ground after a devastating fire last August.

The four-storey structure includes a new indoor market, cafe and public toilets on the ground level.

Above the proposals, which still require the borough council's approval, are for 49 flats – 20 on the first floor, 19 on the second floor and a further 10 on the third floor.

Eastern Daily Press: Proposed elevations and material details. Picture: Richard Pike AssociatesProposed elevations and material details. Picture: Richard Pike Associates (Image: Richard Pike Associates)

MORE: Owner of bowling alley and indoor market destroyed in Great Yarmouth fire hopes to rebuild as soon as possible

The Regent Superbowl will not be replaced as part of the plans.

Plans were initially presented to members of the public during a consultation exercise in January.

Eastern Daily Press: Proposed elevations and material details. Picture: Richard Pike AssociatesProposed elevations and material details. Picture: Richard Pike Associates (Image: Richard Pike Associates)

The site's owner, Phil Thompson, said he did not want to comment on the plans at this stage.

Initially he said he considered including 45 apartments above the new indoor market and leisure facility, however, these plans specify the new development will incorporate 49 one and two bedroom dwellings.

The documents, which are available to view on Great Yarmouth Borough Council's website, also include artist impressions of what the site will look like, if they are approved.

The plans propose a four-storey complex, with a 'large sprawling' indoor market on the ground floor, as well as a 2246sq.m (24175 sq ft) area for leisure purposes, of which a use has not been set yet.

Eastern Daily Press: The aftermath of a major fire which has destroyed the Regent Road superbowl and indoor market in the centre of Great Yarmouth during the height of the summer holiday season. Picture: James BassThe aftermath of a major fire which has destroyed the Regent Road superbowl and indoor market in the centre of Great Yarmouth during the height of the summer holiday season. Picture: James Bass (Image: Archant Norfolk © 2016)

The supporting documents claim it will have a wide economic boost for the area, and bring the gutted site back into use,

Planning papers to the borough council say: 'The design will significantly enhance the streetscene both on Albion Road and Regent Road and will aid in the regeneration of the town centre.'

The documents state the design is to the 'highest standard ensuring it is in keeping with the area which it resides'.

A four hour public exhibition of the plans was carried out on January 17 and was attended by more than 60 people at the nearby LA Continental cafe.

Papers say that the public consultation had led to concerns over a lack of parking, but that private cars will not be 'a dominant mode' for the new look site.