Second bid to lure visitors to ‘forgotten’ east end of Cromer
- Credit: Archant
A plea to visit the 'not far east' has been so successful that businesses are joining forces for a second big push to attract trade.
Last autumn, shop owners and other traders got together to launch East Side Cromer - a campaign group designed to encourage people to visit the sometimes forgotten end of the coastal town.
The move had an impact, with businesses reporting increased trade and interest over the festive season and the early weeks of 2012.
Marcus Hickling, the owner of Artyfax, who helped establish East Side Cromer, said traders were keen to build on the early success.
He said: 'The campaign worked a treat. More people than we expected came into the shops as a result of what they saw, including in the North Norfolk News.
You may also want to watch:
'We are going to do another leaflet, and almost all of the shops have agreed to get involved. Another couple of businesses have joined in.'
He added: 'We had a good summer but autumn was down. But December was up again, so if you judged it strictly by that, then the campaign was a success.
- 1 Body found in search for missing 87-year-old Margaret Smith
- 2 'I can't carry it' - Shock as plant starts growing eight inches a day
- 3 WATCH: 'Selfish' drug-driver ploughs into police detective's vehicle
- 4 Norfolk man who had sexual relationship with teen jailed
- 5 Two Norfolk businesses star in TV show
- 6 Fly-tipper travelled from Welsh border to dump in Norfolk
- 7 Aldi planning four new stores in Norfolk
- 8 The Range confirms new store at former Outfit on retail park
- 9 Funeral held for much loved windsurfer after body found in Sweden
- 10 Man charged with attempted murder after serious Norwich assault
'Obviously we need to maintain it, though. There's been a few concerns about setting ourselves apart from the rest of Cromer, but that is certainly not what we are about.'
He said Tracey Khalil from Foundations Estate Agents would be co-ordinating an Easter egg hunt, and added that the East Side Cromer Facebook page was gathering interest.
East Side Cromer was launched partly because of the economic downturn and partly because the lack of a public car park at the east end of the town means the shops and other businesses are often missed by visitors.