The number of runners signed up for the second Run Norwich 10k has exceeded last year's total, with more than 4,500 people raring to go.
The impressive rate of entries means that the event on August 7 is rapidly nearing its maximum capacity of 5,000, and has already bettered last year's 3,800 entries.
Organisers Norwich City Community Sports Foundation (CSF) said they were delighted with the response following the successful inaugural event in 2015, and have urged people to enter quickly to avoid missing out.
Dan Wynne from CSF said: 'It'll be a rush now for the last places and we're expecting to hit capacity sooner rather than later.
'The remaining 4,000 or so runners on our database that haven't entered yet have been contacted to make them aware of the limited availability, and it's first-come, first-served for the remaining places, including anyone from the general public that wishes to enter.'
Course director Adey Ewing added: 'Because of the nature of our course, through a medieval city, we have to limit the number of runners to 5,000 on the day, to make sure everyone has a safe and enjoyable experience.
'As we have previously mentioned, we have revised the start area and process to alleviate the congestion that some runners noticed last year, and we're all set to host a larger field this time around.'
The entry total is not the only significant news for the race this week, as Norwich Business Improvement District (BID) have been confirmed as main sponsors for 2016.
The Norwich BID supported the inaugural Run Norwich as part of the race operations board and continue to play an important advisory role on the board to ensure that the race achieves one of its major objectives of boosting the local economy.
Stefan Gurney, executive director of Norwich BID, said: 'Norwich BID is proud to be leading the pack of sponsors for this year's Run Norwich.
'Last year's first ever city centre 10k was a fantastic event and it's great that places for Run Norwich are nearly full, so get in quick – we look forward to seeing you on the starting line.'
More than 570 people have snapped up charity places in the race, pledging to run for one of the official Run Norwich race charities, which are all causes local to the area.
Improvements this year will include the addition of the Norwich Cathedral grounds to the already picturesque route.
There is a postal option this year for those who do not wish to collect their race pack from the two-day expo at The Forum before race day, but organisers are running a special prize draw for those who do collect their numbers at the expo.
See runnorwich.co.uk/
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