After five decades the popularity of Dad's Army endures, nowhere more so than in Norfolk where much of the show as filmed.
And now the ever popular comedy is to add another element to its legacy through the Royal Mail's new set of stamps celebrating its 50th anniversary.
The eight stamps will honour the key characters, together with their most memorable catchphrases.
Stuart Wright, chairman of the Dad's Army Museum, which opened in Thetford in December 2007, said the stamps, to be released on June 26, were 'a great opportunity for us as a museum to get involved in the 50th anniversary'.
Royal Mail visited the Dad's Army Museum earlier this month to make a promotional video where volunteers dressed as the show's characters carried blown up copies of them around the town.
Mr Wright said: 'It will raise the profile of the museum even more. Last Saturday we had 237 people visit between 10am and 3pm. We are on the national radar and we are hoping with it being the 50th anniversary and our 10th anniversary it will be our busiest year ever.'
Dad's Army was a BBC sitcom about the antics of a British Home Guard unit during the Second World War in the fictional seaside town of Walmington-on-Sea, broadcast from 1968 to 1977.
The sitcom's exterior scenes were mostly filmed in and around the Stanford Training Area (STANTA), near Thetford.
The sitcom ran for nine series and 80 episodes in total, and there was also a radio version based on the television scripts as well as two feature films.
In its 1970s heyday the show regularly attracted more than 18m viewers, becoming one of the most watched television programmes of its time.
Ian Lavender, the only surviving member of the Home Guard actors, said of the stamps: 'It's overwhelming.
'So unexpected. When you're young you may dream of many things but one never thinks there is a possibility of being on a stamp!'
Philip Parker, of Royal Mail, said: 'Few TV comedies have inspired as much affection, or given us as many catchphrases, as Dad's Army. We hope these new stamps will raise plenty of smiles.'
The stamps can be pre-ordered from www.royalmail.com/dadsarmy and will be available from 7,000 Post Offices nationwide.
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