More than 500 cyclists enjoyed a pleasant ride through the Norfolk countryside to raise money for a range of charities as part of the third annual Hethersett 30/60/90 event.
The most eager riders were up at 8am for a 90-mile route starting from the Hethersett Social Club, in Queens Road, which took them on a loop to Wymondham, Attleborough and as far west as East Harling and Snetterton, before then coming back through Banham, past Long Stratton and back to Hethersett.
Shorter routes of 60-miles and 30-miles were available, with riders taking well-deserved rest breaks at Old Buckenham Airfield, Caston and Tivetshall St Mary before heading back on their way in sunny but cool temperatures - ideal conditions for cycling.
The event was started by keen cyclist and Hethersett resident Martin Anderton in 2012 as he wanted to find way to raise money for charity on cycle rides without having to continuously bother his friends and family for sponsorship money.
He came up with the idea of organising mass rides where people could raise cash for charities of their choice, with the event attracting huge interest from riders.
Mr Anderton puts the popularity of the event down to the huge interest in cycling following the London 2012 Olympics, where stars such as Laura Trott, Chris Hoy and Victoria Pendleton scooped gold for Britain, while Bradley Wiggins triumphed in the Tour de France in the same year.
'Cycling in general has just boomed,' said the 38-year-old, who organises similar 30/60/90 rides elsewhere in the county.
'When I was first cycling into Norwich it was just me. Nowadays there seem to be more cyclists than cars, which is great.'
Among those taking part in this year's event was Alastair Barrows, 13, riding in memory of his dad Andrew who died of pneumococcal meningitis when he was two years old.
'I don't really remember much but my mum said my dad became ill on Christmas Day 2002,' said Alastair, who has raised £1,000 for the Meningitis Research Foundation.
'At 6am on December 27 he collapsed and was fitting. Mum began CPR but sadly he was announced dead at 8am that morning.'
His mother Victoria MacDonald said she was 'very proud' of her son for taking part in the event.
Are you organising something for charity? Email newsdesk@archant.co.uk
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