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Sponsors urge others to get behind Norfolk Day

PUBLISHED: 06:00 16 February 2018 | UPDATED: 10:55 16 February 2018

Richardsons chief executive Greg Munford.  Picture: SIMON FINLAY

Richardsons chief executive Greg Munford. Picture: SIMON FINLAY

ARCHANT NORFOLK

Norfolk Day has already secured the backing of tourism organisations and businesses across the county.

Woodforde's chief executive, James Hughes and chief operating officer, Nick Dolan. Picture:  Courtesy Woodforde'sWoodforde's chief executive, James Hughes and chief operating officer, Nick Dolan. Picture: Courtesy Woodforde's

One of the first to get involved as a headline sponsor was Richardsons, which offers boating holidays in the Broads as well as family holidays and adults only breaks at its Hemsby Beach Holiday Park.

Chief executive Greg Munford said it made sense for the company to participate thanks to its long history in Norfolk.

He said: “Mr Robert Richardson founded the business now best known as Richardson’s over 70 years ago.

“Beginning with just one hire boat, his amazing story of successful business operations spans the length of the country all the way from Norfolk to the Thames and even the Isle of Wight.”

He said this included boat hire and building operations and a range of pubs, holiday parks and venues in the leisure and tourism sector.

“Continuing his legacy and returning to our roots, today at Richardson’s we have refocused our Norfolk based operations.

“We’ve used the sale of several operations located outside of the county to support investment in our Norfolk Based operations: building the next generation of inland broads cruisers available to hire from our Stalham Marina and also investing over £10m in our Hemsby Beach Family Holiday Park.”

He said the business understood that success wasn’t solely built on having a great range of boats or a fantastic new holiday park.

“People holiday with us because they want to visit Norfolk and the Broads National Park.

“This is why Richardson’s has chosen to support Norfolk Day.

“With our roots firmly planted within our wonderful county, it’s important for us to champion everything that makes it such a wonderful place to visit.”

This included the golden sandy beaches and vibrant seaside offerings of Hemsby and Great Yarmouth to the quiet tranquillity, stunning scenery and glorious wildlife offerings of the Broads National Park and North Norfolk to the history, culture and shopping offered by Norwich.

“All of this is brought together by the wonderful people of Norfolk. It’s these people who make our county so special, and by sponsoring Norfolk Day we are championing the people and the place where we work, rest and play.”

One of Norfolk’s great success stories, Woodforde’s Brewery, is a name that has become synonymous with award winning beers in the county.

Having called Norfolk home for nearly 40 years, chief executive James Hughes said it was a natural fit for the company to get involved in Norfolk Day.

He said: “Born and bred in Nelson’s county, we have been based in Woodbastwick since 1981 and our brewing passion has brought us incredible success with two Supreme Champion Beer of Britain awards under our Admiral’s hat.

“We’re really proud of our involvement in Norfolk over the years and to be one of the launch sponsors of Norfolk Day is a great honour.”

Woodforde’s has garnered a reputation for brewing some of the best British beer since it started.

“We’ve always taken pride in what we do and try to support local businesses as much as we can,” said Mr Hughes.

“We use ancient water from deep below our home and the best barley in the world - grown by the farmers we grew up with.

“We are Norfolk made and are proud of it.”

He said Norfolk Day would allow the company and others to celebrate everything that is good about the county and urged as many people as possible to get involved.

“We have so much to be thankful for living here and Norfolk Day will give us an opportunity to show off how proud we are about our county.

“We can achieve so much more by working together and if we make enough noise and shout about what a great place we live in the rest of the country will have to sit up and take notice.”

Woodforde’s last year announced a re-branding exercise that saw it link with the legacy of Norfolk’s favourite son, and one of Britain’s greatest military heroes, Admiral Lord Nelson.

The new identity incorporated Nelson’s silhouette, one of Britain’s most heroic and recognisable figureheads.

Woodforde’s said Nelson represented its heritage, provenance, great character and one that delivers and expects the best.

Since taking over the business, Mr Hughes and fellow director Nick Dolan have widened the reach, distribution and profile of Woodforde’s and its brands, including reviewing its corporate identity.

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