The people behind the new Reindeer pub are hoping to unite real ale drinkers and real food lovers at the business, which reopens today.

The new landlords at the Dereham Road pub, which has been closed for four months, are brother and sister Danny and Kate Searle, who also run the Rumsey Wells in St Andrew's, Norwich, which they will continue to run.

The Victorian-era pub has had a colourful past and many landlords have struggled to make it successful in recent years, including one who lasted just 18 days in 2010. The pair know they have their work cut out, but Mr Searle said: 'There is something genuinely satisfying about returning a struggling pub to its former glory, in terms of keeping it open at least.'

While the Rumsey Wells is known for its DJs, bands and even its art gallery, the Reindeer will have a greater focus on the food and selections of beers.

He added: 'We have always wanted our next venture to involve food, something that allows us to showcase really great British cooking in an informal and unpretentious environment.'

The food menu will consist of entirely British produce, with a large selection of hot and cold bar snacks, and the pair have drafted in Michelin-trained chef Oliver Sanders and Scott McBride, formerly of the Wig & Pen and Plasterers Arms. The pub is part of Wisbech-based brewer Elgood's portfolio. The Evening News is urging customers to return to pubs in its Love your Local campaign.

?For more stories about the campaign see www.eveningnews24.co.uk/ loveyourlocal

Have you got a pubs story for our campaign? Call David Bale on 01603 772427 or you can email him at david.bale2@archant.co.uk