Reborn classic Land Rovers good as new to boost brand’s proud history

Land Rover Classic is to sell 25 fully factory-restored Series I models as part of its Reborn initia

Land Rover Classic is to sell 25 fully factory-restored Series I models as part of its Reborn initiative. - Credit: Land Rover

Land Rover is turning the clock back to 1948 by making 25 fully-restored classic Series I models available for sale to underline its passion for the brand's proud heritage.

Land Rover Classic is offering 25 prospective customers the unique opportunity to buy an original and highly-collectable factory-restored Land Rover Series I directly from Land Rover Classic.

It is underscoring its commitment to providing the very best cars, services, parts and experiences to passionate Land Rover customers with the launch of the 'Reborn' initiative for the iconic Series I at Techno-Classica in Essen, Germany.

Land Rover Classic continues to nurture the passion for the Land Rover brand through the provision cars, services, parts and experiences.

Its expert team has drawn on decades of experience to hand-pick 25 Series I chassis from Land Rover's global network. Each model will undergo a complete restoration according to the brand's original 1948 factory specification and using Land Rover Classic Parts to preserve authenticity. This includes the choice of five period finishes including light green, bronze green, RAF blue, dove grey and poppy red.


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Customers will be able to select their preferred base vehicle with the help and guidance of Land Rover Classic's experienced restoration team, and they will be able to follow the restoration of their cherished Series I from start to finish at Land Rover's new Classic workshop located within the original Defender production centre at Solihull.

The Series I show vehicle – known as Car Zero – returned to Solihull after a life well lived in Queensland, Australia, spending most of its life on a farm before falling into disrepair. Now it has been restored back to its original glory using all the original techniques and processes so, rather than its story being over, it is just opening a new chapter.

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Land Rover Classic isn't giving any prices but expect at least £60,000, while those based on the earliest ones could cost up to £80,000 but, as collectors' cars, they are expected to go up in value, especially as they have been factory restored.

Tim Hannig, director of Jaguar Land Rover Classic, said: 'The launch of the Reborn initiative represents a fantastic opportunity for customers to own a valuable and collectable automotive icon.

'Reborn showcases Land Rover Classic's expertise in restoring and maintaining our loyal customers' prized Land Rovers. It also demonstrates the business' commitment to supporting customers with original and meticulously-sourced parts for Land Rover models that have been out for production for longer than 10 years.'

If you'd like to write the next chapter of a Series I reborn email classic@landrover.com

Do you own a Land Rover Series I? Tell us why it is such an icon and send a picture of it to motoring@archant.co.uk

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