Beers of Europe, based in Setchey near King's Lynn, is selling limited edition beers in memory of Juggling Jim, with all proceeds going to a local charity.
The charity project will be selling three different beers - ruby, amber and golden ale - with the late Anthony Bowen featured on the label. The beer comes from a local brewery - The Norfolk Brewhouse based in Hindringham.
Proceeds will be going to the Lavender Hill Mob Theatre Company (LHMTC) which was chosen for its contribution to the local art and entertainment scene.
Director of Beers of Europe Jason Clark said: 'Anthony was a big part of the community and King's Lynn will be all the poorer without him.
'As a part of that community, we felt it was only appropriate to do something to celebrate his life and what better way than to raise a glass in his honour and donate some money to a good cause.'
The news comes days before Mr Bowen's funeral which is taking place on Wednesday, February 15, at 12.30pm at the King's Lynn Minster.
Beers can be purchased in store or online at www.beersofeurope.co.uk
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