The number of elderly patients is rising quickly in Norfolk and one hospital trust needs your help to give the best care possible.

The EDP has teamed up with Queen Elizabeth Hospital King's Lynn to support their new fundraising campaign in which the hospital aims to provide elderly and frail patients with the most specialist and comfortable treatment yet.

With our ExCel Appeal ('Excellence in Care') we hope the region's communities can help the hospital raise £50,000 over the next year to help buy three sets of vital equipment which would hugely benefit elderly patients who are frail or suffer from conditions such as dementia.

Catherine Morgan, director of nursing at the hospital, said: 'Our aim is to provide excellent patient care and experience for every person who enters our hospital.

'This campaign feeds directly into this ambition with the equipment bought helping us ensure some of our most vulnerable feel as relaxed and comfortable as possible during their stay.'

By raising £50,000 the hospital will be able to buy three types of specialist equipment which would vastly improve the care of elderly patients.

They are:

- A falls prevention kit called SensorCare which has been clinically proven to help reduce the number of patient falls by alerting staff to patients who may be at risk.

- A piece of dementia computer software called 'My Life' which gives patients and families the chance to create virtual scrapbooks filled with memories and pictures to help stimulate and support people with dementia.

- Specialist chairs which can be adjusted to a patient's need and provide a far more relaxing day-to-day experience in hospital.

With the number of elderly patients increasing at the hospital, it is hoped these specialist pieces of equipment will ensure they get the best care available from the NHS to make their recovery as speedy as possible.

Dorothy Hosein, chief executive, said: 'Ensuring excellence in the quality of care we provide to our frail and elderly patients is one of our key priorities.

'Every patient matters to us and this campaign is essential in helping us ensure we excel in every aspect of their care and comfort.

'In the last year we have opened a specialist frailty ward and as we undertake a major refurbishment plan over the coming years facilities for vulnerable and frail patients will be a key consideration.'

You can help fundraise in a variety of ways – and we are keen for you to get in touch so we can promote your fundraising events.

To donate visit https://www.justgiving.com/qehkl-excelappeal/ or contact the hospital's fundraising manager Laurence Morlaas for more information by calling 01553 613373 or email Laurence.morlaas@qehkl.nhs.uk