Hospital bosses are asking patients only to attend its A&E department if they need emergency help.

James Paget University Hospital in Gorleston is experiencing high levels of demand following the Easter break, and has seen an increase in patients with respiratory problems such as coughs and colds.

Bosses are reminding the public there are other healthcare options available for non-urgent conditions/illnesses.

These include:

- If you're not sure which NHS service you need, call 111. An adviser will ask you questions to assess your symptoms and then give you the advice you need, or direct you straight away to the best service for you in your area.

- Pharmacists are experts in many aspects of healthcare and can offer advice on a wide range of long-term conditions and common illnesses such as coughs, colds and stomach upsets. You don't need an appointment and many have private consultation areas, so they are a good first port of call. Your pharmacist will say if you need further medical attention.

- Visit a walk-in centre, minor injuries unit or urgent care centre if you have a minor illness or injury (infections, vomiting and stomach aches) and it can't wait until your GP surgery is open. These services are open longer than office hours.

- You can also see your local GP. They can assess, treat and manage a whole range of health problems.

They also provide health education, give vaccinations, and carry out simple surgical procedures.

Have you got a health story?

Email nicholas.carding@archant.co.uk