Prayers for little Rio, who died after he was hit by a car near the Mart in King’s Lynn

Prayers will be said and money collected in King's Lynn at the weekend in memory of a three-year-old boy who died after being hit by a car in the town.

The boy, named widely on social networks as Rio, received severe head injuries after he was hit by a blue Audi A4 in King Street at 5.30pm on Wednesday, near to the King's Lynn Mart.

He was rushed to the Queen Elizabeth Hospital, in King's Lynn, where he died from his injuries. His identity has not been released by police.

Revd Canon Christopher Ivory, Vicar of King's Lynn Minster, said prayers for the youngster will be included in the Minster's Sunday service.

Football club Reffley Royals has also announced there will be a bucket collection for the boy's family during their Norfolk Junior Cup semi-final clash against Scole United today.

Officers have spoken to a number of witnesses as well as the driver of the car involved in the incident but police last night renewed their appeal for witnesses.

A Norfolk Police spokesman said: 'We would urge anyone who has not yet spoken to officers who were there at the time to come forward.'

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Flowers and balloons which marked the spot on King Street, between the Globe Hotel and Prezzo, where the incident happened have now been removed. It is understood they have been moved by the family and taken back to the youngsters home in Lowestoft.

It is not clear whether the boy and his family had been to the Mart or were on their way to the fair.

But the rides and music at the Mart fell silent for five minutes at 6pm on Thursday night to show respect for the boy and his family.

More than 3,000 people have also now signed a petition, calling for King Street to be closed to traffic while the Mart is in progress.

Officials have said they will await the results of the police investigation, to see what lessons can be learned.

Last night, it was reported petitioners would be staging a peaceful protest in King Street at 8pm today, to show the strength of feeling in support of road closures.

Anyone with information can contact the serious collision investigation team at Wymondham by calling 101.

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