Poppy Appeal to launch at Norwich City’s match against Blackburn Rovers

The Royal British Legion's 2011 Poppy Appeal in Norfolk will be launched by Delia Smith, Michael Wynn-Jones and personnel from RAF Marham at Norwich City's match against Blackburn Rovers at Carrow Road tomorrow.

Lyn Hatch, community fundraiser for Norfolk, said this was set to be the biggest Poppy Appeal ever, with the Legion seeking to reach a record-breaking national target of �40m in support of the armed forces.

She said: 'We're urging everyone to throw their support behind the Poppy Appeal 2011, as money raised will go towards providing vital care for injured service people.

'The Legion has committed �50m over 10 years towards the The Royal British Legion Battle Back Centre and the operating costs of four Personnel Recovery Centres around the UK.

'The Battle Back Centre will be a centre of excellence for adaptive sports and adventurous training, which will help service personnel recover after their injuries, by focusing on what they can do rather than cannot do.

'The centres will help our injured Armed Forces build confidence, motivation and independence and then either return to duty, or re-skill and make a successful transition to civilian life.'

Up to 800 injured personnel will be helped each year through the centres.

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At half-time of today's match, personnel from RAF Marham will march around the pitch led by the band of 231(Norwich) Squadron, ATC.