Fears have been raised about the traffic impact of the latest plans for a new supermarket development in Wymondham.

Proposals for a 3,720sqm (40,041sqft) superstore on a coach depot site off Norwich Road and Postmill Close were submitted by a developer last month.

However, the scheme has caused concern amongst local residents and businesses about highway safety and the increased traffic movements in the area.

A petition signed by dozens of people has also been submitted to South Norfolk Council raising fears about the road safety implications for Norwich Road, which is already busy, particularly during school run times.

The scheme by the Retail Development Partnership, acting on behalf of an undisclosed retailer, encompasses the Semmence Coaches site and the rear gardens of 30 - 32 Norwich Road.

Norfolk County Council highways officials have raised concern about the proposal for a convenience goods superstore in a residential area and a lack of information with the planning application.

Liz Poole, for the county council, said: 'The application is not supported by sufficient highways and transport information to demonstrate that the proposed development will not be prejudicial to the satisfactory functioning of the highway and highway safety. The application is not supported by a travel plan to demonstrate that the proposed development represents a sustainable form of development.'

The management committee of the 1st Wymondham Scout and Guide Hall, which borders the site, have also called on the vehicular access to their site to be maintained if the coach depot is turned into a store development.

The supermarket proposals would create 120 full-time and 100 part-time jobs on the site, according to the agent for the development.

Residents have until March 20 to comment on the scheme.

The plans for the brownfield site come as Wymondham Town Councillors reversed a decision last week to sell Kings Head Meadow, off Norwich Road, for a Asda supermarket.

A different developer has also submitted plans for a 20,000sqft store at the former sale ground next to Wymondham Railway Station.