City pub which missed out on derby day hoping to extend opening hours

PUBLISHED: 10:09 15 April 2019 | UPDATED: 16:08 15 April 2019

The William IV pub, Quebec Road, Norwich, which is bidding to extend its opening hours. Picture: Antony Kelly

The William IV pub, Quebec Road, Norwich, which is bidding to extend its opening hours. Picture: Antony Kelly


One of the city pubs that missed out on early trading ahead of the East Anglian Derby in February has bid to extend its opening hours.

Due to restrictions on its opening hours written into its licence, the William IV on Quebec Road was unable to open for Norwich City fans ahead of the last league game with Ipswich Town for at least a season.

Before the match, on Sunday, February 10, the pub applied for a temporary events notice to allow it to serve ahead of the game, which kicked off at 12 noon.

But after seeing other pubs including the Fat Cat and Canary unsuccessful in similar bids, directors Lorraine and Ian Stolady withdrew their application.

However, now the pair have lodged a new application to vary their opening hours completely, which would allow them to serve from 9am daily.

Currently, the pub opens at 12 noon Sunday to Thursday and at 11am on Fridays and Saturdays.

Should the application be successful, it would give the pub an extra 21 hours of trade every week.

As well as looking to bring its opening time forward, the pub also wishes to open one hour later on Fridays - until 2am - and until midnight on Sundays.

The application is also seeking to replace a condition preventing children from being on the premises after 8pm with one allowing them to stay until 10pm - or later if part of a pre-booked function.

The William IV was not the only pub to have missed out on pre-derby alcohol trade, with Lollards Put on Riverside Road and The Steam Packet on Crown Road also unable to open before the game.

Each of these pubs, along with the Fat Cat and Canary on Thorpe Road, looked to open early through temporary events notices, however, none were successful.

Therefore, these other pubs will likely be watching closely for the result of the application.

But with Ipswich Town's relegation to League One confirmed over the weekend, the football issue is unlikely to rear its head for at least another year - unless the two sides cross paths in cup competition.

Norwich City Council's licensing team will consider the application in due course.

The pub directors were approached for comment.

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