Flurry of new Travelodges on horizon as firm targets Norwich, North Norfolk, King’s Lynn and St Edmundsbury
PUBLISHED: 14:14 31 October 2017 | UPDATED: 09:05 01 November 2017
All rights reserved, Ben Phillips Photography
A budget hotel giant wants to partner up with four councils across Norfolk and Suffolk to boost jobs and local economies.
Travelodge, which operates over 550 hotels, has written to Norwich City Council, North Norfolk District Council, the Borough Council of King’s Lynn and West Norfolk and St Edmundsbury Borough Council suggesting a “an innovative partnership to support local regeneration”.
It has two hotels in Norwich, one in Cringleford, one in Acle, one in Gorleston, one in Lowestoft, one in Thetford, one on Barton Mills and one in Stowmarket.
The letter to councils outlines its ongoing aim of supporting regeneration, the economy and job creation through local authority development partnership deals.
During the last three years, Travelodge has completed seven of these arrangements.
Peter Gowers, Travelodge chief executive, said: “More and more local authorities are under pressure to find ways to help regenerate their historic town centres and local communities. Adding a low-cost hotel like Travelodge is an increasingly attractive choice, as it draws visitors, creates jobs and helps boost the local economy.
“Our customers are travelling more frequently and we are opening new hotels to ensure we are in locations where they want to be.
“We are delighted to be working together with forward-thinking local authorities.
“We are looking for more sites to drive our expansion programme and today we are writing to more than 200 other local authorities, to invite them to consider how Travelodge can act as a catalyst to drive their local development agenda.”
The hotel chain hopes to open more than 200 hotels over the next decade.
It claims the “bespoke” local authority development partnership deals create “unique funding structures”.
These deals have allowed councils to use their existing assets to “create jobs, generate income, and help to regenerate land in strategically important locations”.
Hotels developed through these arrangements are built on left over land owned by local authorities, which can keep ownership of the hotel and receive an annual rent for their budget or sell the hotel with Travelodge as its operator.