A fresh appeal has been launched for people to sign a petition calling for a roads shake-up to an “accident waiting to happen” area near a retail park.

Eastern Daily Press: Aerial view over Queen's Hill estate in Costessey. Picture: Mike PageAerial view over Queen's Hill estate in Costessey. Picture: Mike Page (Image: www.mike-page.co.uk copyright image)

In February, Costessey town councillor Gary Blundell launched a petition to overhaul routes leading to and from Longwater Retail Park and the Queen’s Hill estate.

The petition calls on Norfolk County Council to build a pedestrian crossing between the Next shop and Sainsbury’s on the retail site.

Eastern Daily Press: The area on WilliamFrost Way, Costessey, where councillors want a pedestrian crossing put in. Pictures: BRITTANY WOODMANThe area on WilliamFrost Way, Costessey, where councillors want a pedestrian crossing put in. Pictures: BRITTANY WOODMAN (Image: Archant)

It also seeks a second entrance to both sites to ease traffic congestion which can cause queues of upwards of 20 minutes in the area.

Norfolk County Council has said improvements are required in the area, with some projects already completed and others requiring funding.

Eastern Daily Press: The area on WilliamFrost Way, Costessey, where councillors want a pedestrian crossing put in. Pictures: BRITTANY WOODMANThe area on WilliamFrost Way, Costessey, where councillors want a pedestrian crossing put in. Pictures: BRITTANY WOODMAN (Image: Archant)

Mr Blundell, who has lived on Queen’s Hill estate for 13 years, said: “There urgently needs to be a crossing between the Next and Sainsbury’s as it is extremely dangerous. It is a miracle that there has not yet been an accident there yet.

“Another entrance into the estate is also a necessity. At the moment, there is just one and that means when it is busy, for example peak times and holidays, it can add a good 15 minutes on to people’s journeys.”

More than 800 people have signed the petition but Mr Blundell said it needs to attract 2,500 signatures before the end of August, when the petition shuts, to be discussed in cabinet.

Martin Wilby, Norfolk County Council’s cabinet member for highways, infrastructure and transport, said: “Improvements are required in this area to resolve existing issues on the transport network and accommodate planned growth. Some projects have already been completed, and we’re seeking funding for other key schemes.

“Recent improvements, including a free-flow slip road from William Frost Way to Dereham Road and extensive widening of a section of Dereham Road to two-lanes in either direction, have substantially improved traffic flows in the area. We are still looking to secure funding for a second road from Queen’s Hill, as set out in the Joint Core Strategy for Greater Norwich.

“And in addition, we hope to finalise our Transforming Cities funding application soon, as that would allow us to put in place schemes to help cut traffic in the area by encouraging walking, cycling and increasing the use of public transport.”