A campaign aiming to reduce the speed limit on a busy rural road where a cyclist was killed has been launched by two local councillors.

Eastern Daily Press: South Norfolk councillor James Easter (left) and county councillor Beverley Spratt are campaigning for reduced speed limits on the road between Dis and Shelfanger. Picture: South Norfolk Council/Soutyh Norfolk ConservativesSouth Norfolk councillor James Easter (left) and county councillor Beverley Spratt are campaigning for reduced speed limits on the road between Dis and Shelfanger. Picture: South Norfolk Council/Soutyh Norfolk Conservatives (Image: South Norfolk Council/Soutyh Norfolk Conservatives)

Local district councillor James Easter and county councillor Beverley Spratt are joining forces in a bid to persuade highways chiefs to cut the speed limit on the B1077 between Diss, Shelfanger and Winfarthing from 60mph to 30mph.

It follows the death of Kenneth Cobourne, 46, from Banham, in a collision with a van on a series of sharp bends on the 60mph section of the single carriageway rural road.

Eastern Daily Press: Kenneth Cobourne died in an accident on a series of bends on a 60mph section of the B1077 between Diss and Shelfanger. Picture: Simon ParkinKenneth Cobourne died in an accident on a series of bends on a 60mph section of the B1077 between Diss and Shelfanger. Picture: Simon Parkin (Image: Archant)

Mr Cobourne, who was cycling when the accident occurred at 8.45pm on September 13, was pronounced dead at the scene. The cause of the accident is still being investigated.

The bends between Diss and Shelfanger have seen frequent accidents.

Residents living beside the road, which is the main link between Diss and Attleborough, have branded it a "racetrack" and said they long feared a tragedy would happen.

MORE: 'It was only a matter of time' - Residents brand road where cyclist was killed a 'racetrack'The councillors are set to hold an urgent meeting with Norfolk County Council highways and are urging the public to get behind the campaign to reduce speed limits.

Eastern Daily Press: Floral tributes laid where a cyclist Kenneth Cobourne was killed in an accident on the B1077 between Diss and Shelfanger. Picture: Simon ParkinFloral tributes laid where a cyclist Kenneth Cobourne was killed in an accident on the B1077 between Diss and Shelfanger. Picture: Simon Parkin (Image: Archant)

Mr Easter, who lives in Shelfanger, said: "It is the speed that is principally causing these accidents. Over a year we end up with about a dozen cars upside down in the field at those bends.

"The council did put a grip surface down but it has had limited effect because if you are trying to get around those corners at 70mph it doesn't matter how grippy the road is you will still lose control, especially in wet weather and in winter."

The councillors are to ask highways authority to explore the possibility of imposing a 30mph all the way from Diss to Winfarthing.

Mr Easter said: "When you come out of Diss the speed limit changes from 30mph to 60mph through those bends but at Shelfanger it drops to 30mph. But then through Shelfanger it goes back to 60mph until half a mile you come into Winfarthing and goes back to 30mph.

"If it was uniformly 30mph there would be less likelihood of people speeding through those bends. I'm not saying it won't happen but it is less likely."

- Anyone wanting to back the campaign can submit their support via simon.parkin@archant.co.uk