Police have named the 'popular' young man killed in a crash near Watton as Bradley Wells.
The 24-year-old died when his white Vauxhall Astra SRI left the road at Great Cressingham, near the junction with the A1065, at 11.40pm on Friday.
Mr Wells, of Jubilee Court, in Pentney near King's Lynn, had his own property business.
In a statement released this afternoon, his family said: 'Bradley was born in Lynn and was brought up by his devoted grandmother, Sylvia, who Bradley idolised.
'Until the age of 11, Bradley was a pupil at St Martha's and after moving to Pentney he attended Hamond's High School in Swaffham, where he was very popular. He then started a property business and was proving quite a businessman.
'His grandmother and extensive family are in shock by his loss but wish to thank all who have offered tributes and words of comfort.'
An inquest opened and adjourned into Mr Bradley's death in Norwich yesterday (Wednesday).
Witnesses are asked to call the serious collision investigation team on 101.
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