Play new Alan Partridge internet game

Film premiere of Alan Partridge: Alpha Papa at Hollywood Cinema, Anglia Square, Norwich. Photo: Stev

Film premiere of Alan Partridge: Alpha Papa at Hollywood Cinema, Anglia Square, Norwich. Photo: Steve Adams

The bad news is it's not Monkey Tennis.

But the good news is that a new Alan Partridge-themed card game is set to raise money for five charities this Christmas.

Norwich's most famous fictional radio personality is the star of an online version of snap, with players matching festive cards to raise cash for good causes.

Digital agency Selesti, based in St Giles in Norwich, created the game, and managing director Ollie Blackmore have pledged to donate 1p for every pair matched up to a maximum of £1,000.

He has advised that people can play it at home, in a travel tavern, or on a mobile phone as a passenger in a Rover 25.

So let battle commence!

Cash, in place of the traditional christmas cards sent to clients, will be split between local charities The Big C and Nelson's Journey, along with The Big Issue Foundation, the Dolphin Project and Support Adoption For Pets.

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Several famous Partridge catchphrases make an appearance in the game, including molten apple pies which are hotter than the sun and references from his feature film set in the Fine City.

Selesti ran the idea by Partridge creator Armando Ianucci via Twitter and gained his approval before the designers and developers got to work.

The game was created in approximately a week, in between meeting client deadlines.

Selesti was a finalist in the recent EDP Business Awards 2015.

To play the game, see www.knowingmeknowingyule.christmas