Pirates raise charity cash at Cromer Iceland store

Shoppers had a 'shiver me timbers' moment when they were greeted by pirates at a Cromer store.

But the mean-looking crew at Iceland were up to good rather than evil deeds, with a fund-raising day for Alzheimers Research UK.

The charity is being backed by the store chain across the nation, and chief executive Malcolm Walker is even joining an Iceland-sponsored expedition to climb Mount Everest, which aims to raise �1m.

Cromer's effort was seeking to top the �1,000 mark, with staff in pirate dress manning raffle and cake stalls.

Manager Craig Johnstone said customers had enjoyed the day, particularly children and had supported the charity well. Staff had staffed on after their shifts to help with the charity event.


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Winner of the raffle prize, a two-minute trolley dash around the store was Carole Osborne.

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