Pig & Whistle pub will have a ‘jazz cafe atmosphere’ when it reopens in Norwich this month

The Pig & Whistle on All Saints Green

The Pig & Whistle on All Saints Green - Credit: Archant

A Norwich pub is to reopen at the end of February with a new focus on live jazz, blues and soul music.

The Pig & Whistle, on All Saints Green, closed in December last year after just seven months of trading.

But it has now been taken on by the former landlord of The Lamb Inn, who is aiming to take the premises in a new direction.

Licensee Clive Hitchens, who ran the Lamb for more than six years, said he hoped to create an intimate and relaxed venue for a more 'mature' cliental.

It will feature live music, open mic nights for local artists and even Latin dancing in the venue space upstairs.

Tapas-style street food will also be served once the pub's kitchens open in March, and there will be a selection of ales on draft.

Mr Hitchens said Norwich was lacking an intimate music venue and was confident he could make the pub somewhere people wanted to visit.

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He explained: 'I did that with Henry's when I turned it into The Lamb. It was not doing well at all to begin with, but it is now.

'This one might take a bit of time, but it is all about giving people the right offer.'

Couches will be installed in the main lounge area and customers will have access to free wifi.

It is hoped that the upstairs venue, which is large enough for up to 100 people, will also be used for talks and poetry nights.

The pub's name could also change in the coming months, with plans to hold a competition for a new one.

A 'soft opening' is likely to take place at the end of this month, with the main reopening taking place in March.

The previous licensees, Claire and Dale Brooke, decided to close the premises in December in order to focus on another pub.

Mrs Brooke, who is also the landlady of the Walnut Tree Shades at Old Post Office Court, said running two pubs had become an 'exhausting' task.

She said footfall had been on the increase at the Pig & Whistle, but admitted that regular roadworks along Westlegate had impacted business.

Meanwhile, Mr Hitchens hoped that the current roadworks on All Saints Green would be completed in May.

He said during the summer, seating will be put outside the pub.

• Is a pub near you under threat of closure? Email luke.powell@archant.co.uk

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