Photo gallery: Partridge State of Mind – campaign for Alpha Papa premiere unveils theme song in Norwich
PUBLISHED: 15:17 29 June 2013 | UPDATED: 15:30 29 June 2013
The theme tune to Norwich’s bid for the premiere of the new Alan Partridge film received its public debut today.
Songwriter Laura Morrell performed Partridge State of Mind, an adaptation of Jay-Z and Alicia Keys’ Empire State of Mind, in Gentleman’s Walk to a enthusiastic crowd of more than 150 shoppers.
The song has been adopted as the official theme tune of the campaign to bring the world premiere of Alpha Papa to Norwich’s Anglia Square, which has gathered more than 6,000 likes on Facebook since its launch.
Halfway through the song Mrs Morrell, 29, was joined by a flashmob choir emerging from the crowd chorusing ‘Ahaaa’.
Graphic designer Rob Wilkes, 39, who has organised the campaign with friend Rafiq Turnbull, said he had been impressed by the turnout for the performance.
“It was great to see so many people come out today. It’s another way of getting the message out there about the campaign.
“Last week we put the question out there about what our theme song should be, and Laura posted the video on YouTube. When we saw Partridge State of Mind we knew we had to get her to Norwich to perform it.”
He admitted some of the crowd had seemed confused by the performance and posters bearing the Twitter hashtag #AngliaSquarenotLeicesterSquare.
“There were a few puzzled faces, but that’s what we wanted,” he added. “As much as we have lots of people following us on Facebook, today was about letting new people know about the campaign.”
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