Photo Gallery: Norwich Fashion Week kicks off with The Mercedes-Benz of Norwich Retailers Show

The Mercedes-Benz of a Norwich Retailers Fashion Show. Gallyons Womenswear. Picture: DENISE BRADLEY

The Mercedes-Benz of a Norwich Retailers Fashion Show. Gallyons Womenswear. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2015

Fashion Week got off to a stylish start this year with The Mercedes-Benz of Norwich Retailers Show at OPEN.

The catwalk was sprinkled with a healthy dose of seventies glam, some futuristic hairdos and plenty of sharp tailoring for the men.

Bold orange lipstick stood in contrast to the pastel coloured make-up worn by some of the models and for hair- the more extreme the better.

But perhaps the highlight of the show was one male model's striking black moustache that stood out on his otherwise bald head.

Emma Harrowing, EDP Fashion Editor and Chair of Norwich Fashion Week, said: 'It's hard to believe that Norwich Fashion Week is now in its fifth year. The week is bigger and better than ever before with over 40 catwalk and fashion shows and events taking place this year, but the core aims of Norwich Fashion Week still remain – to promote Norwich as a fashion and shopping destination, to boost the local economy and to provide a platform for those who want to make their mark in the fashion industry. It's a week to celebrate how stylish our fine city is.'

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The launch kicked off fashion week with showcases from high street and independent shops worn by models of all shapes, sizes and ages.

And there were no wobbles in sight as models- some of whom had never walked a catwalk before- teetered in jaw-dropping heels.

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Retailers taking part included John Lewis, Vanilla, M&S, Aluna J, Jarrold and Gallyons.

Beauty sales manager at Jarrold, Georgia Vatter, said the two main make-up trends taking over the catwalk this year were a futuristic look and a seventies pastel look.

She said: 'It looks really striking coming down the catwalk.

'Norwich Fashion Week has become a bigger production and the looks have become a lot bolder and a little bit more inspirational. Fashion week puts retailers on the map and it gives people the chance to see its a really up and coming city. Its very much like London.'

Hairdresser Mollie Cavell from The Gallery Haircutters was on hand to help create some terrific topknots.

Most noticeable was the 'sumo' knot which saw models sporting a height-adding bun on the tops of their heads.

Norwich Fashion Week is sponsored by Norwich BID and The Norwich Resident magazine.

The next big show is The Vintage Show this Sunday.

Do you have a story about Norwich Fashion Week? email

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