As the procession moved through the marketplace it was a sign that life has gone on since the town's biggest fire in living memory.
Fakenham Fair showed the continued recovery from the blaze which gutted one of town's most recognisable buildings.
The fair, in its fifth year since relaunching, brought the town together with bikers, dancers and firemen all joining a parade which kicked it off.
Adrian Vertigan, chairman of Kick Start Fakenham which runs the fair, said: 'When we had the fire in May it did bring the town to a bit of a stop.
'Today is about celebrating Fakenham because there is a lot to celebrate in the town.
'It really is a case of rising from the ashes.'
As well as the colourful and noisy parade there was a special performance by fire fighting rock band The Backdrafts to close the fair.
Back in May the former Aldiss department store burnt down leaving businesses and residents without homes.
See tomorrow's EDP for more.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here