An eclectic music mix features in the first wave of acts announced for this year's Norwich Sound and Vision festival.

The three-day event, which is now in its fourth year, takes to the stage in October, and Norwich Sound and Vision director Adrian Cooke said it was the place to be to check out some of the stars of the future first.

'This year's Norwich Sound and Vision will be bigger, and the programme is very eclectic with all sorts of music,' he said. 'It's all your new favourite bands that you don't know yet – we get most of the acts for Norwich Sound and Vision at the early stages of their careers.'

About 100 music acts are set to feature in the event including UK hip hop artist Ghostpoet, singer-songwriter Nina Nesbitt, and also rock group Drenge who were famously recommended to Ed Miliband by Tom Watson in his letter about why he was stepping down as the Labour party's election co-ordinator.

Other acts include Big Deal, San Cisco, Eagulls, The Wytches, No Ceremony, PINS, Comanechi, Female Smell, Devil Sold His Soul, We Butter The Bread With Butter, and Lady Lamb The Beekeeper (pictured below).

The acts will perform at venues across the city including Norwich Arts Centre, The Waterfront, Open, Epic, Hog In Armour, The Birdcage, Olives, The Bicycle Shop, Cinema City and The Assembly Rooms.

Alongside the music gigs, Norwich Sound and Vision will once again also include a conference attracting international delegates, speakers and performers to the city to discuss the music, film and multimedia industries.

The music conference will tackle subjects concerning emerging artists such as how to earn money from music, getting national radio air play, and using digital platforms to reach new audiences. There is also a conference programme for the film and TV industries.

New for this year will be The Norwich Game Expo at Epic Studios, showcasing some of the latest video games being created.

This is being organised in partnership with the Norfolk Indie Game Developers' group.

Also new for 2013 is the incorporation of the Convergence International Digital Forum (CIDFO), which has been described as like a Dragons' Den for the creative industries.

Mr Cooke said: 'Norwich Sound and Vision is about discovering new things and creating networks. It's entertaining and also inspiring. Whatever kind of thing you are into in the creative industries, there us something for you.'

He added: 'We are looking forward to another big year. We made quite a lot of impact last year and we hope to have an attendance of about 10,000 this year.'

Norwich Sound and Vision, for which the Norwich Evening News is media partner, is October 10 to 12. Early bird rate wristbands, giving entry to all Norwich Sound and Vision music events, are now available priced £30. Delegate passes, giving entry to the conference and all the music events, are now available at an early bird rate of £60 (£50 concessions). For more information visit www.norwichsoundandvision.co.uk and follow @nsoundandvision on Twitter and Facebook.