The GoGoHares effect hits Norwich city centre as hundreds take on the trail
PUBLISHED: 11:22 01 July 2018
Archant Norfolk 2018
As the GoGoHares sculptures enjoy their first full weekend in our fine city and county, huge numbers of people are having a great time following the trails and seeking them out.
Like GoGoGorillas! and GoGoDragons! before them, the newest members of the GoGo clan have proved a massive hit since they first took their places on the trails last Sunday.
Out in the city centre the GoGo effect is plain to see - everywhere you look there are people clutching their trail maps, posing for pictures with the hares and admiring their artwork.
In Norwich there are 50 “ears up” hares to find meanwhile out in the wider county there are 18 moongazer hares, and soon more than 160 leveret sculptures will be leaping into Norwich to join in the fun.
All three trails have been organised by children charity Break and Wild in Art to celebrate Break’s 50th anniversary year.
Among the people seeking out the GoGoHares on Saturday were Samantha Green and Jason Ziza, both 29, with their six-year-old son Jacob.
Samantha, who lives in Cotman Fields in Norwich, said: “I think it’s lovely. It’s nice for the children to go out and look for them and it encourages you to go to places you don’t normally go.”
Jacob said: “They’re cool. My favourite is the golden one.”
Kevin and Gill Robinson, 57 and 64, from Royston in Hertfordshire, had come to Norwich especially to see the GoGoHares.
Kevin said: “There’s some really good ones. I like them all and I like photographing the artwork and I just love all the detail on them.”
Gill added: “You have to really look at them to be aware of all the detail. At first glance you think, ‘that’s pretty,’ and when you have a look there’s so much more to see.
“We do like them all but the detail in Haremione is especially good.”
Kelly Brown, 40, from Dussindale, and her daughters Mollie and Lily, nine and six, had a great time finding 10 hares in about an hour.
“It’s just nice getting out in the sunshine and walking around. The children are really buzzing to find the next one and that’s really nice,” she said.
“Hopefully it will bring in lots of tourists and put us on the map a little bit.”
Mollie, who goes to Dussindale Primary School, said “I think they are really creative and I really like all the colours.
“I’m really looking forward to see my school’s leveret.”
Also out GoGoHares spotting on Saturday was Alice Moody, from the north of the city, with her 10-year-old daughter Fran.
Alice said: “It is a good way of getting tourists to find out about Norwich and to see lots of artists who have decorated the sculptures, and it’s good for children.
“Seeing them (the GoGoHares) all scattered around the city is really nice and it’s good for the charity and supporting a local cause.”
Ruth Dromey, 33 and from north Norfolk, was enjoying finding the hares with her sons Freddie, six, and Felix, four.
She said: “The boys really enjoy it. Freddie is six and he really likes reading the map and seeing where they all are.
“It is just something different to do. We are also going to find the ones in north Norfolk too.”
For more about the GoGoHares, visit www.gogohares.co.uk
The GoGoHares effect so far in numbers
It may only be the ninth day that the GoGoHares have only been out on the city and county’s streets but early figures are already showing just how hugely popular they are.
The GoGoHares app has already been downloaded more than 2,000 times - including more than 700 times on the day it was released - and more than 20,000 hares have been “unlocked” by people using the app.
About 50,000 GoGoHares trail maps have also been distributed across the county.
About 3,000 copies have also been snapped up of the GoGoHares sticker book which has been created by the EDP and Norwich Evening News in partnership with with Break and East of England Co-op. The EDP and Evening News are publishing free sticker pack vouchers and sticker packs can also be bought for £1.The stickers and album are available at selected EDP and Norwich Evening News offices, Break shops, East of England Co-op stores, One Stop shops and independent retailers, online at www.edp24.co.uk/hares, and by calling 01603 772138.