A man in his 20s who was hit by a car in Bradwell died just two hours later, it has emerged.
At around 5.15pm on Friday, the man was near where Burgh Road becomes Market Road when he was struck by a black Vauxhall Corsa.
The man, who was in his early 20s, died as a result of his injuries at James Paget University Hospital in Gorleston at around 7pm.
A volunteer critical care paramedic from the Suffolk Accident Rescue Service (SARS) charity was the first critical care resource on scene.
An air ambulance team also arrived to assist some time later.
Residents living nearby have reacted with shock, one of who said they are close to the grieving family.
They said: 'I'm still in shock. There was a large police presence on Friday, as well as the air ambulance - everybody was just so shocked.
'He was such a nice, normal young man, so it is very tragic.'
Shirley Jervis, an 81-year-old who lives on Burgh Road, hoped the incident will make motorists more cautious when driving on the road.
She said: 'I looked out of my window and could see the ambulances but did not really know what was going on - but it's very sad.
'This is a very dangerous piece of road and accidents do happen here.
'There always used to be a 30mph sign just after the roundabout, but it was later moved further down the road. Personally, I would like to see it put back with where it was.'
Clerk to Bradwell parish council Jeremy Caborn said he would like to extend condolences on behalf of the parish council to the young man's family.
Bradwell parish councillor Trevor Wainwright said that stretch of road had not come up as being an accident hot spot at parish council meetings.
He added: 'I would like to pay my deepest sorrow to the family of the young man and offer my condolences.'
The Corsa was travelling towards Burgh Castle at the time and the car stopped after the crash.
By 3pm four sets of floral tributes had been laid at the scene, with messages including 'love always'.
Police have since appealed for witnesses to the incident, particularly two men who stopped at the scene. They are also looking for any information concerning the driving manner of the vehicle prior to the collision.
Anybody with any information should contact the serious collision investigation team in Acle on 101.
Community reaction
Condolences have been expressed on Facebook to the young man who died and his family.
Kelly King wrote: 'Thoughts are with the family and friends.'
Sue Goss said: 'Condolences to all of the family. RIP.'
Rebecca Davidson said: 'This is so incredibly sad. Our thoughts are with this young man's family and friends.'
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