A man has suffered serious injuries after his paraglider crashed into a bed and breakfast in Cromer.

Eastern Daily Press: Air ambulance in Cromer. Photo: Paul RussellAir ambulance in Cromer. Photo: Paul Russell (Image: Archant)

Emergency services were called to Wellington House on Garden Street shortly before 1.15pm on Sunday to reports that a paraglider had hit the building.

A man suffered serious injuries to his arm and head, and had to be taken to hospital by air ambulance.

Steve Cottingham, who works at the nearby Cromer Pizza House, described the moment he watched as the paraglider struck the building's chimney.

He said: 'I was in the street and saw him over the Hotel de Paris. You see it quite often, but never that low.

'He then came over and hit the chimney [of the bed and breakfast] and ended up crashing to the floor.

'He was conscious and could move his fingers. He then tried to get up, but everyone told to stay where he was.

'I was gobsmacked because I couldn't believe what I had seen.'

Police said while the man's injuries were serious, they were not thought to be life-threatening.

The building sustained some damage from the impact, but no one else was harmed.

A member of staff at Bookworms of Cromer said she went outside to investigate after hearing a 'bang'.

'It was quite a big bang,' she said. 'I thought someone had come off their motorbike.

'A lot of people were crowding round him.'

Police said that while the man's injuries were serious, they are not thought to be life-threatening.

The building, meanwhile, sustained some damage from the impact. No one else was harmed.

A member of staff at the Wellington House B&B said: 'I had no idea [what had happened] until it was over and done.'

She said the road had reopened and was 'back to normal'.

Anyone who witnessed the incident or anyone with information should contact Norfolk Constabulary on 101. Alternatively contact Crimestoppers anonymously on 0800 555 111.

• Do you have pictures from the scene? Or did you witness the accident? Call Luke Powell on 01603 772684 or email luke.powell@archant.co.uk