Palmers department store in Great Yarmouth steps in to save Dorothy Perkins following Bhs collapse

Palmers in Great Yarmouth has announced a tie-up with Dorothy Perkins following the collapse of Bhs.

Palmers in Great Yarmouth has announced a tie-up with Dorothy Perkins following the collapse of Bhs. Managing director David Howard has hailed it as a boost for the independent department store and the town. - Credit: Eastern Daily Press © 2015

One of Britain's best-loved fashion brands will remain in Great Yarmouth thanks to a partnership with regional department store Palmers.

The tie-up with Dorothy Perkins comes after the closure of Bhs when dozens of concessions were lost.

David Howard, managing director of Palmers, said he was delighted to host the outlet at their flagship Yarmouth store which was already up and running in time for the crucial pre-Christmas shopping rush.

Some of the staff from Bhs had come across to manage the fashion brand which sits on the ground floor next to Quiz and is said to fit in well with Palmers' growing younger offer.

He said: 'With the demise of Bhs we were more than happy to keep the brand within the town so we pushed things up and had a bit of a move around to make space for it. It is great news for us and the town. We knew it was a good brand to have and approached the Arcadia group.'

The move represents a re-kindling of a relationship between Palmers and Dorothy Perkins which had a presence in the Market Place store decades ago before it took up space in the new Market Gates mall.

Dorothy Perkins was one of the first shops to move into the shopping centre, quitting its prime position in June 2012 but continuing as a concession in Bhs until the chain collapsed amid controversy earlier this year.

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