Santa Claus has come to town - and he's brought some friends and chosen an unorthodox mode of transport.
Members of the Broadland SUP Hub gave passers-by a festive treat on Sunday, venturing out onto the river Wensum in full Christmas costume - with Santas, elves and even a reindeer taking to the waters.
It was a recreation of a trip organiser Graham Ives made solo last year, where he raised festive cheer by paddling up and down the river dressed as Father Christmas himself.
Mr Ives, 70, said: "I had such a great reaction last year - people were singing carols to me from the riverbank and waving and cheering, so I thought I'd do it again this year, just for a bit of fun.
"This year was particularly nice though, because I had plenty of friends joining me."
As well as raising festive cheer, the group also had a collectionin support of local charity Break.
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