The independent book store in Norwich that was branded 'anti-Trump' and accused of censorship by author Susan Hill has experienced an outpouring of support from the local community and around the world.
Rory Hill, 25, manager of The Book Hive said the week following The Woman in Black writer's comments had been really busy.
'People have reacted by buying books,' said Mr Hill, explaining that members of the public were visiting the store 'specifically to spend money.'
Among the shop's visitors on Friday was 57-year-old Roderick Young.
He said: 'I haven't been in this shop for a year but have come in today specifically to show my support.'
Mr Hill described the London Street store's strong relationship with the community, saying it was 'the kind of place a lot of people come just to talk.'
'Many people have stopped by just to voice their support for us,' he added.
The attention on the independent store has boosted its profile.
'A place the size of Norwich you would assume that people know about the bookshop,' said Mr Hill.
'But we have had a lot people come in this week who didn't know we existed before.'
Mr Hill was grateful for the reaction from the public after the store was thrust into the limelight,
'We didn't ask for this attention but it has been nice to know the community support us,' he said, adding that the current economic climate he believed independent book stores 'needed the support now more than anything.'
Those that cannot visit the store in person have been showing support online. The Book Hive has received emails of support from people all over England and America expressing their solidarity, and orders for books have been placed by supporters in the US who otherwise would have been unaware of the book store.
The team at the shop said they had received no contact from Susan Hill apart from a reply from her publisher confirming it was The Book Hive being discussed in the writer's damning article which appeared on The Spectator website.
The Book Hive is currently shortlisted in the Independent Bookshop of the Year category of the British Book Awards run by The Bookseller magazine.
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