Opening date for new Aldi in Norwich’s Hall Road is revealed

Work on the new Aldi store on Hall Road almost completed. Picture: DENISE BRADLEY

Work on the new Aldi store on Hall Road almost completed. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2017

Superstore bosses have revealed that a new Aldi superstore in Norwich is due to open next week.

The discount supermarket chain was given permission for a store on part of the car park in Hall Road retail park in Norwich last year, to the annoyance of their rivals.

The new store, close to Pets At Home, has been taking shape since last autumn and customers will be welcomed through the doors for the first time on Thursday, May 11.

An Aldi spokeswoman said: 'We are looking forward to opening our new store on Hall Road to customers this May.'

The new store will be creating 50 new jobs.

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The decision to grant permission for Aldi's fourth store in Norwich was made by the city council's planning committee in December 2015,

But bosses at Asda, which had opened its Harford Place superstore just a month before Aldi was granted its permission, had urged members of the committee urging them to block their rival's application.

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Asda's legal advisors sent a four-page document warning Aldi's proposed new 1,693 metres square store could have a 'significant adverse retail impact' on the Hall Road district centre development, including Asda.

But Aldi's agent hit back, urging councillors not to give Asda's opposition 'undue weight', given it was 'an entirely commercial objection'.

City council officers had been on the brink of using delegated powers to grant Aldi permission, meaning it would not have to be discussed by councillors, before Asda's late objection.

But city councillors unanimously approved the new store, with Green city councillor Paul Neale saying if Asda 'didn't like the heat, they should get out of the kitchen'.

Aldi already has stores in Larkman Lane, Plumstead Road and Sprowston Road.

As well as the Hall Road store, another Aldi is planned for Drayton Road at the former Topps Tiles site.

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