A bunch of Ofo bikes designed for short city centre trips will be taken on a 100-mile journey this weekend.
On Sunday, June 3, 14 people - known as the Ofo 100 - will be taking on the route around Norfolk on Norwich's bright yellow bikes in aid of charity.
Richard Jarmy, owner of Richard Jarmy Photography, organised the event after being asked by children's bereavement charity Nelson's Journey to be a part of its Twenty20 campaign, which sees 20 businesses commit to raising £1,000 each for the charity.
The group will be raising as much money as possible and raising awareness for the charity, as well as the Jenny Lind Children's Hospital, the Neonatal Intensive Care Unit and East Anglia's Children's Hospice.
The money raised for the Twenty20 campaign will cover a year's wages to pay a support worker, who will support bereaved children.
Mr Jarmy said: 'The whole thing so far has been absolutely amazing. Training wise it has been vigorous and everyone has taken a different approach to this with a combination of gym, personal training, long cycle rides, using both road bikes and the Ofo bikes, and there was even a couple who set up their Ofo on turbo trainers to work out at home.
'It really is an amazing team effort to get to where we have so far. We said we shall start together and try to finish together as it is not a race, it's raising money and awareness for the amazing Nelson's Journey, of which I am part of their Twenty20 campaign.'
Sarah Hyde, community funding and marketing officer for Nelson's Journey, said: 'The demand on our service continues to grow and because of support from fundraisers like this group, we are able to continue to offer a free service to bereaved children and young people all over Norfolk that need our support.'
Matt Sparkes, UK PR manager for Ofo, said: 'I've watched the team training hard and fundraising even harder. It's a madcap challenge to take on but I'm sure they'll all rise to the occasion. Everyone here at Ofo will be cheering them on.'
John Lister, for Bike Events, said: 'Good luck from all of us here at Bike Events. We'll see you at the start, bright and early Sunday morning.'
For more information on Nelson's Journey, visit www.nelsonsjourney.org.uk
To donate money, visit the Virgin Money Giving page.
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