Search

‘People say I can’t believe it’s vegan’ - Norwich teenager starts new cupcake business

PUBLISHED: 09:06 29 August 2020 | UPDATED: 13:45 29 August 2020

Maisie Dunthorne, 19, of I Can't Believe It's Vegan, making cupcakes. Picture: Maisie Dunthorne

Maisie Dunthorne, 19, of I Can't Believe It's Vegan, making cupcakes. Picture: Maisie Dunthorne

Archant

A Norwich teenager is joining a growing number of home bakers whipping up a storm after launching her own vegan cupcake business.

Maisie Dunthorne has started I Can't Believe It's Vegan, making vegan cupcakes. Picture: Maisie DunthorneMaisie Dunthorne has started I Can't Believe It's Vegan, making vegan cupcakes. Picture: Maisie Dunthorne

Maisie Dunthorne, 19, has used lockdown to pursue her passions of baking, crafts and pet sitting, to start not one, but three ventures.

Since becoming vegan last year, Miss Dunthorne, from Norwich, has been adapting childhood recipes and has now started taking orders for her business, named I Can’t Believe It’s Vegan.

Inspired by the tips and tricks her mum Rosie taught her, Miss Dunthorne has used the skills to start up her fledgling cupcake business.

Miss Dunthorne said: “I wanted to show being vegan doesn’t just mean artificial flavours or sweet potato brownies, it can be just as tasty and just as good.

“The thing a lot of people say is ‘I can’t believe it’s vegan’ which shows that it can be delicious.”

Also during lockdown, the 19-year-old began offering Maisie’s Pet Care, a dog walking and pet sitting service which started when she saw a neighbour was looking for someone to look after her dog.

You may also want to watch:

After looking after Dottie the dog, she began advertising the service in the NR3 area and said it has taken off from there.

And if that was not enough, she runs an Etsy page selling macramé crafts and hangings.

She said: “I’m always busy, I’m pet sitting, making macramé or making cupcakes.

“I never really saw myself in a conventional job, it’s important to me that I can make a living out of my passions.

“It can be a lot but I’m well organised.”

She has also challenged herself to start making YouTube videos on vegan and cruelty free living, something she never thought she could do due to suffering with anxiety and panic attacks.

Miss Dunthorne added: “Since I was a teenager I have suffered with anxiety and panic attacks which made going to school very difficult for me, in the end it got so bad I actually had to drop out and attend a school that specialised in young people’s mental health. It was called Red Balloon - they were fantastic.

“Along with my businesses this year I also decided to start making YouTube videos, I wanted to make videos since I was 11 but was very shy, it took me eight years to find the confidence to do it. My videos are based around vegan and cruelty free living.

“It’s a space where I can share my passion for beauty products and fashion. I do plan to make wellness and healthy living videos in the future too.”


If you value what this story gives you, please consider supporting the Eastern Daily Press. Click the link in the orange box above for details.

Become a supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Latest from the Eastern Daily Press