People are being urged to 'drink different' as an annual festival gets under way.

The month-long Norwich Wine Festival 2011 kicked off with a launch event at solicitors Clapham and Collinge, event sponsors, and a host of events are lined up for the month.

Fourteen local bars and restaurants taking part in this year's wine festival, encouraging wine lovers to try new variations of their favourite tipple.

Wine merchant Emily Barclay, of the Perfect Wine, said: 'One of the aims of the festival is to get people trying wines and grape varieties that they haven't tried before – we want people to ditch the standard Merlots and Pinot Grigios for the month and branch out. The UEA tells us to 'Do Different' – well, we're expanding on the theme locally and encouraging people to 'Drink Different'.'

Tammy Parnell, artner at Clapham and Colinge, said: 'This is the second year that we have sponsored the Norwich Wine Festival and we're certainly looking forward to building on the success of last year's festival.'

Events throughout the month include wine tasting by a master of wine at the Forum in aid of Break and a wine and comedy night at the Unthank Arms.