He is known for his selfies with members of the public while on the beat on busy Prince of Wales Road, tweeting under the hashtag #SelfiesWithCops.
But Sergeant Mark Shepherd, who may be Norfolk Police's most active officer on Twitter, has turned his hand to fundraising and is growing a beard to raise money for bowel cancer.
Sgt Shepherd is taking part in Decembeard, which will see him stay away from the razor for the whole month to raise money.
He first strayed from the shave last year, and ended up raising around £540. To celebrate he added an extra bit of glitz and glam to his New Year's Eve shift, by getting permission to have a 'glitter beard' for the night.
Now, just a few days in, Sgt Shepherd admitted it was getting a bit uncomfortable, but it was all for a good cause.
'It's getting a bit itchy, and my wife isn't too keen,' said the 42-year-old.
'Last year I have really good support with people from work and elsewhere.'
So far, Sgt Shepherd's fundraising page has got off to a good start, with the total currently at £60.
But with most of the month left to go, he's hoping he can top his previous record.
To follow Sgt Shepherd's progress, follow him on Twitter @SgtMarkShepherd.
Or to donate, visit www.justgiving.com/fundraising/Sgt-MarkShepherd
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here