Customers at Sainsbury's supermarkets in Norwich will have the chance to donate an item of their shopping to charity this Saturday.
The food will be delivered to charities and community projects by the FareShare charity this Christmas.
The 'One Million Meal Appeal' will involve over 600 Sainsbury's stores working with FareShare to collect enough food to make 1m meals through the 700 charities which receive food from FareShare on a daily basis.
Customers can donate a variety of long-life items, including tins of meat, fish and fruit, dried pasta, rice, tea and instant coffee.
Lindsay Boswell, FareShare chief executive, said: 'Sainsbury's has been involved with FareShare since the beginning, working with us to ensure that good food isn't wasted. If food cannot be sold, but can be eaten, it should always go to people first.
'We would like to encourage anyone who has an interest in food and supporting vulnerable people to support FareShare on Saturday.
'With their help, we can feed even more good food to some of the poorest people in our society, and help in some way to give them a happy Christmas this year.'
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