A Mustard-related question stumped a contestant on Tuesday night's episode of The Chase.
The question asked 'Mustard TV is a local channel in which city?' The possible answers were Newcastle, Nottingham or Norwich.
The contestant set with the tough question (for non-Norfolk folk) was Marcia, a 35-year-old sales manager from London.
She answered the question correctly after a good guess.
Marcia was playing for £3,000 and her correct answer saw her take one space closer to home.
She had rejected offers of £4,000 and £30,000 to ensure she got through to the next round.
She hoped to open her own drama school if she won the money.
Despite making it to the final chase the contestants were beaten by the Dark Destroyer, chaser Shaun Wallace, with 40 seconds to spare.
The show, presented by former Coronation Street actor Bradley Walsh, is on at 5pm weekdays.
Have you seen Norwich on TV? Email Louisa.Baldwin@Archant.co.uk
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here