A Norfolk beauty queen was transformed into a Hollywood film icon to help raise money for charity.

Miss England winner, Jessica Linley, of Brundall, posed as the Oscar figurine to promote the Muscular Dystrophy Campaign's fundraising initiative 'At the Movies'.

Ahead of tomorrow's Oscars' ceremony, the 21-year-old model took part in the photoshoot aimed at encouraging people to use the movies to inspire fundraising events.

The former Miss Norwich said: 'I am delighted to support the work of the Muscular Dystrophy Campaign and had so much fun doing the shoot. I loved the gold paint and even took some home so I can become an Oscar again.

'I hope people will follow my lead and organise fabulous film parties to raise money for the charity.'

Ideas for fundraising events include holding a glamorous premier or Oscar party, forming your own film club, or even having a 'dress like a star' day at work.

Gary Kernahan, head of volunteer fundraising at the Muscular Dystrophy Campaign said: 'With all the excitement of the Oscars, it's never been such a good time to get involved in 'At the Movies' and organise your own glamorous fundraising event. All the money raised goes to help people with often devastating muscle-wasting conditions.'

The Muscular Dystrophy Campaign is a UK charity which helps the 70,000 babies, children and adults suffering with the condition. Muscle wasting diseases can affect the arms, legs, heart and respiratory muscles and there is no known cure.

Money raised by the charity is used to fund work such as research into treatment and cures, providing free practical and emotional support, and organising campaigns to raise awareness. If you want to organise an 'At the Movies' event visit www.muscular-dystrophy.org/movies

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