Norwich football coach leads foster children into national event

Norwich football coach Adam Jones is leading the region's foster children team in national competiti

Norwich football coach Adam Jones is leading the region's foster children team in national competition this Saturday.Photo by Simon Finlay - Credit: Simon Finlay

Foster children from around the east of England will be led into a national competition by a Norwich football coach this weekend.

Adam Jones has recently been coaching 30 local foster children ahead of the Core Assets Fostering national football tournament.

Mr Jones, from the Riverside area of Norwich, has been coaching the children at Goals Soccer Centre in Lakenham on Saturday mornings.

Independent fostering agency Core Assets uses the football tournament to help encourage camaraderie and team spirit among foster children, who can sometimes find it difficult to integrate with other youngsters.

Mr Jones's family have been fostering for seven years so he was keen to become the regional coach.

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The 23-year-old, who has represented Norfolk in football and rugby previously, said: 'I am thrilled to support so many talented and enthusiastic youngsters who are passionate about football.

'We have been practising every Saturday morning and the teams are fit and raring to go.

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'The Core Assets national football tournament is a truly exciting event and I just hope all the hard work the children have put into their training sessions results in victory.'

Mr Jones launched his own business, All Star Coaching and Fitness, last year and this September will be flying off to America to improve his skills and gain more experience of sports mentoring and coaching.

First he has set his sights on this Saturday's tournament, which draws teams from across the UK and overseas and last year attracted over 500 foster children.

Justin Rolph, Core Assets eastern area manager, said: 'We are passionate about supporting the aspirations of children and young people, encouraging team spirit and providing them with as many opportunities as possible to shine.

'The football tournament brings together a strong sense of camaraderie and belonging among the youngsters.

'We're all incredibly excited about the tournament and really proud of our teams from the eastern region.'

With the national shortfall of foster carers at 9,000, Core Assets is always looking to attract new foster carers.

- For more information about fostering, call 01527 556 480 or go to

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