A local firm is granting all pantomime lovers' wishes by sponsoring Norwich's 2012-2013 production of Aladdin at the Theatre Royal.

Following the success of this year's production of Sleeping Beauty, showing until January 15, the Norwich-based financial advisory firm, Almary Green, is continuing its links with the theatre for another production.

Carl Lamb, founder and managing director of Almary Green, said: 'The Theatre Royal pantomime is part of Norfolk's heritage and plays a key role in bringing the experience of live entertainment to families throughout the county. I'm delighted and proud to be able to be involved with the 2012-13 production.'

The sponsorship is building on the thousands of pounds Almary Green intend to use throughout Norfolk, Suffolk and Cambridgeshire to various appeals and spreading Mr Lamb's passion for the experience of theatre.

With full casting yet to be confirmed, the Theatre Royal has already sold hundreds of tickets for the production of Aladdin, showing from December 18, 2012 to January 19, 2013.