Next year's Norwich Fashion Week has been cancelled, with organisers saying they have taken the decision 'with a heavy heart'.
The fashion extravaganza had been due to return for its eighth year in 2018, promising another showcase of style.
But the directors today announced that they would not be running the event, saying the funding and sponsorship in place would not be enough to cover the costs.
They had planned to host four days of catwalk shows, industry talks, workshops and seminars at OPEN in Norwich from March 9 to 12.
However, in a statement, the directors said: 'With a heavy heart, we have informed our sponsors, supporters and committee that Norwich Fashion Week 2018 will not go ahead as planned.
'Since launching in 2010, the event has shone a spotlight on the vibrant, diverse fashion scene in Norwich. Through professional catwalk shows, career talks, creative workshops and bringing together independent, local boutiques with national and international fashion brands, it's been a must-visit event for anyone with a passion for fashion.
'More than 2,000 people attended Norwich Fashion Week in 2017, and we're really proud that over the years, the event has catapulted many emerging designers, models, and new creative talents into exciting fashion careers.
'So it's with real regret that, as a voluntary, not-for-profit community interest company, we announce that the funding and sponsorship currently in place, will not cover the costs of next year's event.'
But the directors stressed they planned to bring the event back in the future.
They said: 'We're really keen to stress this is not the end. Norwich Fashion Week will continue online as a digital platform, championing the diversity of fashion in the city, and we fully intend to return in the future, so please watch this space.
'We would like to sincerely thank everyone who has supported Norwich Fashion Week and invested so much time and passion to date.
'We very much hope to work in partnership with businesses and retailers in the future, when Norwich Fashion Week returns.'
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