Norwich City of Ale seeks charity partner for 2017 festival brew
- Credit: Archant
With the seventh City of Ale set to launch in Norwich on May 25, the team are reaching out to local charities to get involved as their official partner for 2017.
Last year's event helped raise money for East Anglia's Children's Hospices (EACH) with a special brew from Woodforde's brewery.
The fruity session ale was called Each Golden Moment and 20p was donated to charity for each pint of the 4.1pc golden IPA sold.
The naming competition last year attracted a record number of entries, and the winning name was selected unanimously by a panel of representatives from Woodforde's, City of Ale and EACH.
Now as the team behind City of Ale are considering the next cause to support they are asking any local charities to put their name in a hat.
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Dawn Leeder, co-chair of the City of Ale, said: 'Obviously we are very much a local endeavour and it is all about putting something back into the community.
'It promotes the charity, the beer and the brewers. The pubs will all sell the brew and there is a nice story that runs through with the naming competition.
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'There have already been a few new pubs and breweries keen to get involved. We usually have around 45 pubs and 40 brewers involved and we are keen to get as many new people as possible into the city, enjoying local ale – particularly people who haven't seen the delights of Norwich before.'
City of Ale, which runs from May 25 to June 4 this year, hopes the National Winter Ale Festival, coming to Norwich next month, will help boost the profile of the city.
'As we are the City of Ale it is quite right and fitting we should have regular festivals throughout the year,' said Ms Leeder.
'I would say it is no coincidence the National Winter Ale Festival is coming to Norwich this year. Clearly Camra has recognised Norwich is a prime ale destination and a real ale city. That is what we set out to achieve and we are now in our seventh year.'
City of Ale are also looking for any pubs in Norwich which sell three or more real ales to get involved, or breweries in a 30-mile radius.
To get involved visit cityofale.org.uk.