Norwich charity Beat awarded �250,000 funding by Dove to deliver self esteem workshops

A eating disorder charity based in Norwich has been given at least �250,000 to run self-esteem workshops for young people across the country.

Beat, which has its headquarters on Prince of Wales Road, has teamed up with Dove to deliver the free classes to 11 to 14-year-olds as part of campaign by the brand. The workshops are set to reach 200,000 young people by the end of this year.

Beat chief executive Susan Ringwood said: 'We are delighted to be working with Dove because we know from our work with young people how important it is to encourage positive self esteem and emotional wellbeing. Their continued support of our work has helped us help many thousands of young people for the past five years and we are looking forward to this latest opportunity.'

Research by Dove found a lack of self esteem among 11 to 17-year-olds prevented them from realising their full potential.

It said that could impact on their chances of becoming business managers, Olympics medallists, MPs, doctors, lawyers and even a female prime minister, in later life.


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