Norwich brewery to keep making controversially named lager
- Credit: Archant Norfolk
A Norwich brewery is continuing to make a controversially named lager despite an ongoing row with another firm over its name.
Camden Brewery demanded Redwell Brewery, based in Trowse, stop making Hells Craft Lager after it accused them of trading on the success of its own beer with the same name.
The London company gave the Norwich firm seven days to
discontinue the brew – but that time has now expired and lager continues to be made.
Instead Redwell owner Patrick Fisher said both sides' solicitors are in talks to bring the row to an end.
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Hells Craft Lager is not
trademarked by either brewery.
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Camden Brewery, which has been making Hells Lager since 2010, said they did not have the money to trademark the brand when they started out, but they are now in the process of applying for protection.
In a statement on its website last week, Camden Brewery said: 'We believe that this is a deliberate attempt to trade on the success and reputation of our beer.'
But Redwell said the German name Hells, is a generic description for light lager as is the term helles and hell.
Lawyers have said this kind of row is uncommon.
It comes a year after Redwell fell out with Austrian drinks firm Red Bull which told the brewery to change its name, believing Redwell and Red Bull were 'confusingly similar'.
Camden Brewery declined to comment on Redwell continuing to make the lager.
Do you think Redwell should change the name of its lager? Email reporter Polly Grice at email@example.com